Data protection declaration

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Smart Sleep GmbH, Alte Gießerei 6-14, 40699 Erkrath Germany, Tel.: +49 (0)211 / 9507440, Email: info@smartsleep.com. Der The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 The person responsible has appointed a data protection officer, who can be reached as follows:

Smart Sleep GmbH

Dr. Markus Dworak
Old Foundry 6-14

40699 Erkrath

Tel.: +49 (0)211 / 9507440
Email: info@smartsleep.com

1.4 This website is used for security reasons and to protect the transmission of personal data and other confidential content (e.g.b. Orders or inquiries to the person responsible) an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “Server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our website visited
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable): in anonymized form)

The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop based on processing on our behalf. All data collected on our website is processed on Shopify’s servers. Shopify uses appropriate technical and organizational measures to ensure that data is only processed within the EU/EEA. With regard to the theoretical access possibility of the Canadian parent company, Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada has an adequacy decision from the European Commission that states that an adequate level of data protection is ensured. Further information about Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz and here: https://www.shopify.de/legal/privacy/customers

4) Cookies

We use so-called cookies. Cookies are small text files that are stored on the device used and which the browser saves. Cookies serve to make our offering more user-friendly, effective and secure. There are different types of cookies that are used for different purposes.

Some cookies ensure that our offers function properly. You will be recognized on your device after successful registration (“necessary” cookies). By placing these necessary cookies, we make it easier for you to visit our offers and use the services available there. Placing other cookies is used to analyze user preferences and thus improve our offerings (“advanced cookies”).

We only use non-essential cookies with your consent. When you visit our offerings for the first time, you will see a pop-up explaining cookies. As soon as you click on the corresponding consent button, you agree that we use the selected cookies, which are described in the pop-up and in this data protection declaration.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. We would like to point out that if cookies are deactivated, the functionality of this website may be restricted.

If personal data is processed when using “necessary” cookies, this is based on the legal basis of Art. 6 para. 1 p. 1 lit. f GDPR due to legitimate interests in quality assurance and a technically flawless presentation of the website. The processing of personal data when using so-called “Extended cookies” is based on your consent (legal basis: Art. 6 para. 1 p. 1 lit. a GDPR). Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact

As part of contacting us (e.g.b. personal data is collected via contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is used exclusively for the purpose of answering your request or stored and used for contact and the associated technical administration. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Furthermore, Art. 6 para. 1 lit. a GDPR as the legal basis. Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the above.G address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part became.

7) Use of your data for direct advertising

7.1 Subscribe to our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter we use the so-called Double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you give us your email address when purchasing goods or If you have provided us with services, we reserve the right to regularly provide you with offers for similar goods or To send you services, such as those already purchased, from our range by email. For this we must, in accordance with Section 7 Para. 3 UWG does not require separate consent from you. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

7.3 Newsletter dispatch via Klavio
Our email newsletters are sent via the technical service provider Klavio, Inc., 125 Summer St, Floor 6 Boston, MA 02111 United States (https://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system.
Klavio uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called Web beacons or Trackings pixels, which represent single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any. were clicked. Klavio uses web beacons to automatically create general, non-personal statistics about response behavior to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better alignment with recipient interests, the web beacons are used in accordance with Art. 6 para. 1 lit f DSGVO but also data of the respective newsletter recipient is collected and used (email address, time of access, IP address, browser type and operating system). This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp to automatically create statistics that show whether a specific recipient has opened a newsletter message.
If you would like to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Klavio can also use this data in accordance with Art. 6 para. 1 lit. f GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Klavio does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with Klavio based on the European Commission's Standard Contractual Clauses to enable the transfer of your personal data to Klavio. If you are interested, this data processing contract can be viewed at the following internet address: https://www.klaviyo.com/privacy/dpa/. Please note that your data is usually transferred to a Klavio server in the USA and stored there. To ensure an appropriate level of data protection, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses. You can view Klavio's privacy policy here: https://www.klaviyo.com/privacy/ policy

7.5 Advertising by post

Based on our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your Professional, industry or business title in accordance with Art. 6 para. 1 lit. f GDPR and use it to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

7.6 Goods availability notification via email

If we offer the option of informing you by email about the time of availability for selected, temporarily unavailable items in our online shop, you can register for our email notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and will be provided if necessary. used to address you personally. To send this notification we use the so-called Double opt-in procedure. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to confirm that you want to receive such notification by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for our email notification service about product availability, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your email address at a later date to be able to understand. The data we collect when you register for our email notification service about product availability is used solely for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service about product availability at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration .

8) Data processing for order processing

8.1 To process your order, we work with the service provider(s) below, who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for passing on the data is Art. 6 para. 1 lit. b GDPR.

8.2 Use of payment service providers (payment services)

- Amazon Pay
If you select the payment method “Amazon Pay”, the payment is processed via the payment service provider Amazon Payments Europe s.ca, 38 avenue J.F Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we will send the information you provided during the ordering process, as well as the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose. You can find further information about Amazon Payments' data protection regulations at the following internet address: https://pay.amazon.com/de/help/201751600

- Apple Pay
If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function Your device powered by iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

- Klarna
If you select a Klarna payment service, payment processing takes place via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the payment to be processed, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data relating to the order will be used (e.g. b Invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you agree to this in accordance with Art. 6 para. 1 lit. a DSGVO have expressly consented as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be used in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or. for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) as part of the payment processing. S.arl et Cie, S.CA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 para. 1 lit. f GDPR is passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain You are still entitled to process your personal data if this is necessary for contractual payment processing.

- Mollie Payments
We use the payment service provider “Mollie”, Mollie HQ. Keizersgracht 126, 1015CW Amsterdam, Netherlands. If you select a payment method offered via the “Mollie Payments” payment service, payment is processed via the payment service provider Mollie B.v , Keizersgracht 126, 1015 CW Amsterdam, the Netherlands (hereinafter: “Mollie”). The individual payment methods offered via Mollie are communicated to the customer in the seller's online shop. These are iDEAL, Giropay, credit card, Apple Pay and Klarna. To process payments, Mollie can use other payment services, for which if necessary. Special payment conditions apply, which the customer may agree to. is pointed out separately. Further information about “Mollie Payments” is available on the Internet at https://www.mollie.com/de.

- SOFORT
If you select the payment method “SOFORT”, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will send your payment as part of the ordering process information provided in addition to the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find further information about SOFORT's data protection regulations at the following internet address: https://www.klarna.com/sofort/datenschutz.

9) Contact for rating reminder

Own review reminder (not sent by a customer review system)
We use your email address as a one-time reminder to submit a review of your order for the review system we use, provided you give us your express consent to do so during or after your order according to Art. 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

10) Online marketing

10.1 Facebook Pixel for the creation of custom audiences with extended data comparison
Within our online offering, the so-called “Facebook Pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
Based on his or her express consent, if a user clicks on an ad placed by us on Facebook, an addition will be added to the URL of our linked page by Facebook Pixel. After being redirected, this URL parameter is then written into the user's browser via a cookie, which our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook. The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the servers of Facebook Inc. come to the USA. To ensure an appropriate level of data protection, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.
With the help of the Facebook pixel with extended data comparison, Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g.b. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent is given in accordance with Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie that deactivates Facebook pixel tracking by clicking on the link below:
Deactivate Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.

10.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) . We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the keyword “User Settings”. You will then not be included in the conversion tracking statistics. We only use Google Ads with your consent in accordance with. Art. 6 para. 1 lit. a GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA. To ensure an appropriate level of data protection, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

You can find further information about Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

10.3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to show ads that are relevant to users, to improve campaign performance reporting, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. The processing takes place on the basis of your consent in accordance with. Art. 6 para. 1 lit. a GDPR

In addition, GMP can use so-called cookie IDs. Track conversions related to ad requests. This is the case, for example, if a user sees a GMP ad and later, using the same browser, visits the advertiser's website and purchases something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows based on our knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website accessed our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or If you have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come to the USA. To ensure an appropriate level of data protection, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

If you would like to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see. https://www.google.de/settings/ads), although this setting will be deleted if you deactivate your cookies. Alternatively, you can find out about the setting of cookies and make your desired settings from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

You can find further information about GMP by Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

10.4 Google Maps

In order to visually display geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it by Google. We have no influence on this subsequent data processing.

10.5 Youtube video plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

11) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google" ). Google (Universal) Analytics uses so-called “Cookies” are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server.broadcast in the USA and shortened there. To ensure an appropriate level of data protection, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. Your IP address) to Google and prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers mobile devices, please click on the following link to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click this link again): Deactivate Google Analytics
You can find further information about Google (Universal) Analytics here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses Analytics as an extension of Google the Google Signals service. With Google Signals we can have Google create cross-device reports (so-called “Cross Device Tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this. The logins and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. Processing takes place in accordance with Art. 6 para. 1 lit. a GDPR based on your consent.

12) Retargeting/remarketing/recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize advertisements view them on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info inform about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, the provider has the so-called to ensure an appropriate level of data protection. European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses. You can view further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/.

14) Tools and miscellaneous

14.1 Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is improperly processed through machine and automated processing. The service includes sending the IP address and, if applicable, further data required by Google for the reCAPTCHA service is sent to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come to the USA. If data is transferred to the USA, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

Further information about Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/

14.2 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA. If data is transferred to the USA, the provider has the so-called European Union Standard Contractual Clauses implemented. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

Further information about Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about data protection from Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

14.3 Growave

Our website uses Growave. This is a tool for managing customer reviews, wish lists and the smartsleep Club, with which we provide our customers with loyalty points and give them the opportunity to receive rewards. For more information about how Growave handles user data, see: https://www.growave.io/legal.

14.4 Hotjar

For the purpose of website analysis, technologies from Hotjar Ltd. are used., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (“Hotjar”) automatically collects data (IP address, time of visit, device and browser information as well as information about your use of our website ) collected and stored, from which usage profiles are created using pseudonyms. Cookies can be used. The pseudonymized usage profiles will not be combined with personal data about the bearer of the pseudonym without a separate, express consent. Hotjar works for us on our behalf.

14.5 Integration of the Trusted Shop Trustbadge

The Trusted Shops trust badge is integrated into this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order.

This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in optimal marketing by enabling safe purchasing in accordance with Art. 6 para. 1 p. 1 lit. f GDPR The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The trust badge is made available as part of order processing by a CDN provider (content delivery network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When you access the trust badge, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. Individual access data is stored in a security database for the analysis of security irregularities. The log files are automatically deleted no later than 90 days after creation.

Further personal data will be transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered for use. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered to use the product is automatically checked using a neutral parameter, the email address hashed using a cryptological one-way function. Before transmission, the email address is converted into this hash value, which cannot be decrypted by Trusted Shops. After checking for a match, the parameter is automatically deleted.

14.6 Social Media

14.61 Social media plugins from Facebook, Instagram, LinkedIn, Pinterest

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is accessed. If you click on one of the buttons, the website of the respective social network opens in a new window in your browser. There you can, for example:b. press the like or share button.

14.62 Our online presence on Facebook, Instagram, YouTube, Pinterest, Linkedin, Xing

If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used to e.g.b. To display advertisements on and off the platforms that presumably match your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your related rights and setting options to protect your privacy, please refer to the provider's data protection information linked below. If you still need help with this, you can contact us.

Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a Facebook, Inc. server., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between those jointly responsible in accordance with Art. 26 GDPR. Further information (information about Insights data) can be found here.

Opt out: https://www.facebook.com/settings?tab=ads

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a Facebook, Inc. server., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between those jointly responsible in accordance with Art. 26 GDPR. Further information (information about Insights data) can be found here.

Opt out: https://help.instagram.com/519522125107875

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server at Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission.

Opt out: https://adssettings.google.com/authenticated

Pinterest is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually sent to a Pinterest, Inc. server., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission.

Data protection declaration: https://about.pinterest.com/de/privacy-policy

Opt out: https://about.pinterest.com/de/privacy-policy

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is usually sent to a server at LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses from the European Commission.

Data protection declaration: https://www.linkedin.com/legal/privacy-policy

Opt out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Xing is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.

Data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung

Opt-out: https://privacy.xing.com/de/datenschutzerklaerung/which rights can you assert/right to object

This is for the fulfillment of our and Trusted Shops' overriding legitimate interests in providing the buyer protection linked to the specific order and the transactional evaluation services in accordance with. Art. 6 para. 1 p. 1 lit. f GDPR required. Further details, including how to object, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

15) Rights of the person concerned

15.1 Applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the person responsible regarding the processing of your personal data, which we will inform you about below:

Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or. the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of an automated process Decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope affecting you and the intended effects of such processing, as well as your right to information about the guarantees in accordance with Art. 46 GDPR applies when your data is forwarded to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
Right to deletion in accordance with Art. 17 GDPR: You have the right to have your personal data deleted if the requirements of Art. 17 para. 1 GDPR to be requested. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data you dispute is verified, if you reject deletion of your data due to unlawful data processing and instead the restriction of the processing of your data request if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh them;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, deletion or restriction of processing against the person responsible, the latter is obliged to inform all recipients to whom the personal data concerning you have been disclosed, this rectification or deletion of the data or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, if this is technically feasible;
Right to revoke consent given in accordance with Art. 7 para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation;
Right to complain in accordance with Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State in which you reside , your place of work or the location of the alleged violation.

15.2 Right to object

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right at any time to object to this processing with future effect for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If your personal data is processed by us for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise your objection as described above. If you exercise your right to object, we will stop processing the data concerned for direct advertising purposes.

16) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective statutory retention period (e.g.b. commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data will be stored until the person concerned revokes their consent.

Are there statutory retention periods for data that is stored in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b DSGVO are processed, these data will be routinely deleted after the retention periods have expired, unless they are no longer required to fulfill or initiate the contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise follows from the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.