The better sleep fair in Hanover

More attention to sleep! We have the first sleep better We visited the trade fair in Hanover and will tell you about the trends we discovered around sleep and the topics of sleep medicine, sleep environment and learning to sleep.

Table of contents

1. The better sleep trade fair in Hanover
2. Why a trade fair for sleep?
3. Our conclusion about the trade fair

1. Those who sleep better in Hanover

The sleep better Fair is the new trade fair for healthier and better sleep and took place in Hanover for the first time this year. Sleep medicine specialists, sleep coaches, professionals, and well-known manufacturers of various sleep and medical products came together to network and exchange ideas. A special feature was the combination of a specialist conference and exhibition, which provided an interesting supporting program for both trade visitors and end consumers.

Under the patronage of the German Society for Sleep Research and Sleep Medicine, the event was not only about networking, but also about information and education on the topics of sleep medicine, learning to sleep, and the sleep environment. With exciting lectures, seminars, and workshops,shopHealth experts and specialists from medicine, trade, and industry were able to acquire new knowledge and take advantage of the opportunity to test the exhibited products on-site. Our CEO and sleep expert Dr. Markus Dworak was also invited to share his experience in sleep research with interested trade visitors.

2. Why a fair for sleep?

It's actually long been known how important healthy sleep is for us. Nevertheless, many people are still not fully aware of this, and even in the medical and therapeutic field, there's a lack of education and networking between different areas, for example, between pharmacies, doctors, physiotherapists, or nutritionists. Our sleep influences many different areas of life and, in turn, depends on numerous different influences. Therefore, it's fundamentally important to consider sleep holistically and take the many different influences into account.

As part of the sleep better The trade fair focused on three areas: sleep medicine, learning to sleep and the sleep environment.

Sleep medicine

In the field of sleep medicine, much is currently revolving around new applications and devices used in the treatment of sleep disorders. For example, there are new, modern breathing masks and measuring devices that can be used in obstructive sleep apnea. Sleep apnea The development of digital sleep advice is also interesting. Practical apps that support us in improving and analyzing our sleep, analyzing our sleep behavior, and then providing advice—or connecting us with a professional coach, doctor, or therapist—are becoming increasingly popular. These apps also work with the trendy digital sleep trackers we've already heard about in this post reported. Digitalization is also making itself felt in the medical field.

Learning to sleep

Our sleep depends heavily on how we organize our daily lives. With small changes in our behavior, diet, or bedtime, we can have a big impact on our sleep. So, to a certain extent, it is possible to "train" ourselves to sleep well. Therefore, it is important to have a good sleep hygiene to clarify.In our sleep magazine and our Podcast You'll find plenty of tips and information on how you can take action yourself and support your sleep. We also see that there will be a lot of activity in the area of ​​sleep coaching in the future, and that various networks are increasingly offering more opportunities to receive professional sleep advice.

Sleeping environment

To sleep well, you also need a suitable Sleeping environment. The bed itself, the mattress, the pillow, the duvet, but also the sleeping atmosphere play an important role here. Many manufacturers focus on the high ergonomics of their products, and the individual adjustment of pillows and mattresses is becoming increasingly important. Bedding is increasingly being chosen specifically according to body size or shape. We have also seen some exciting digital applications with which the body can be analyzed via a camera in just a few seconds and, for example, a corresponding Pillow recommended can be.

3. Our conclusion on the better sleep trade fair

Our conclusion about the trade fair is this: A great meeting place for better, healthy sleep – with some room for improvement. We fully support the idea of ​​raising awareness of good sleep. Therefore, we think it's great that the trade fair offers trade visitors, medical professionals, researchers, and even end consumers the opportunity for mutual exchange, further education, and networking. We ourselves are constantly working to improve our products and provide truly effective sleep support. Therefore, we keep an eye on current trends in sleep products and the latest research findings and are excited about new concepts like the "Better Sleep" trade fair.