Our claim
Highest quality & innovation
We develop our products with experienced experts and produce them exclusively in Germany and Europe under the highest quality standards. We value controlled working conditions and use sustainable and recyclable packaging materials whenever possible. Since the topic of sleep is constantly evolving, our team is in constant contact with leading experts in product development, quality control, sleep research, and artificial intelligence (AI) to
The brand for good sleep
We started with a single supplement – today we stand for a wide range of support for good sleep.
› More than 100 products
› Over 50 podcast episodes & over 200 blog articles
› Sales in 15 countries
› More than 500,000 customers worldwide
2018
The lion's cave
On 18.09.2018, the founders appeared before the “The Lion’s Den” jury and
convinced all five investors of our idea. With the largest deal in the show's history (€1.5 million investment),
The founding of
Together with design and brand experts Daniel Matthieu and Burk J. Ulrich, Markus worked on an innovative solution that would provide people around the world with better sleep. In 2015, they founded
From 2004
Little sleep and a well -known idea
Science
Our experts for sleep & health
Dr. med. Alfred Wiater
Dr. Alfred Wiater, MD, is a sleep medicine specialist and pediatrician and was chairman of the German Society for Sleep Research and Sleep Medicine (DGSM) for many years. He was chief physician of a Cologne clinic with a sleep medicine center, a lecturer at the University of Cologne, and a lecturer in psychotherapy training. Dr. Wiater is scientifically active in the field of sleep medicine, as a speaker, and as an author.
Beatrix Michels-Grötzsch
Beatrix is an expert in mental therapy, hypnosis, breathing, and breathwork. Her coaching training was certified by the DVNLP and the DCV upon successful completion. She completed her training as a certified hypnotherapist (TMI) at the TherMedius Institute for Medical and Therapeutic Specialist Training. She has acquired numerous qualifications in trance work.u.a. Pain therapy, resolution of anxiety and sleep disorders).
Dr. Markus Dworak
More than 20 years of experience in sleep research, including a fellowship at the renowned Harvard University in the USA, make Dr. Markus Dworak an expert on the subject of sleep and recovery. He has been awarded the Young Researcher Award by the German Society for Sleep Research and Sleep Medicine (DGSM) and is the author of numerous publications and books.
Anna Hüsing
Anna Hüsing studied nutrition and food science. After completing her studies, she worked for a start-up in the food industry and gained experience in the day-to-day operations of large and small food companies. Anna then took a position at the IST Study Institute. She leads seminars on nutrition and creates and edits teaching materials.
(Training for good sleep
Esports Player Foundation
Actual study institute
Together with the IST Study Institute, we offer continuing education and training opportunities related to sleep.
Partner program
We are always looking for inspiring personalities who can inspire others to get a good night's sleep.
Our partners
Hoteller industry & tourism
Maximum sleeping comfort while traveling.
Retail & lifestyle
We work with selected retail partners to make our high-quality sleep products available in brick-and-mortar stores.
Pharmacies & health
Our sleep is central to our health. Therefore, our nutritional supplements are also available from selected pharmacy partners.