Data protection declaration

1) Information about the collection of personal data and contact details of the controller

&1.1&We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Smart Sleep GmbH, Alte Papierfabrik 20, 40699 Erkrath Germany, Tel.: +49 (0)211/9507440, E-Mail: info@smartsleep.com. Der The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows:

Smart Sleep GmbH

Dr. Markus Dworak
Old Paper Factory 20

40699 Erkrath

Phone:&+49 (0)211/9507440
E-mail: info@smartsleep.com

1.4 For security reasons and to protect the transmission of personal data and other confidential content, this website uses (z.B. Orders or inquiries to the controller) use SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting

Hosting by Shopify
We use the Shopservice provider's system Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the onlineShops based on processing on our behalf. All data collected on our website are stored on the servers of Shopify processed. Shopify ensures through appropriate technical and organizational measures that data is only processed within the EU/EEA. With regard to the theoretical access possibility of the Canadian parent company, the Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada has an adequacy decision from the European Commission for Canada, which states that an adequate level of data protection is guaranteed.Further information on data protection from Shopify is available at the following website: https://www.shopify.de/legal/datenschutz and here: https://www.shopify.de/legal/privacy/customers

4) Cookies

We use so-called cookies. Cookies are small text files that are stored on the device used and saved by the browser. Cookies serve to make our service more user-friendly, effective, and secure. There are different types of cookies that are used for different purposes.

Some cookies ensure that our services function properly or that you are recognized on your device after successful registration ("necessary" cookies). By placing these necessary cookies, we make it easier for you to visit our services and use the services available there. Other cookies are placed to analyze user preferences and thus improve our services ("enhanced cookies").

We only set non-essential cookies with your consent. When you visit our services for the first time, a pop-up with an explanation about cookies will appear. By clicking the corresponding consent button, you agree to our use of the selected cookies, which are described in the pop-up and in this privacy policy.

You can configure your browser to inform you about the use of cookies, to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or in general, and to automatically delete cookies when closing your browser. Please note that deactivating cookies may limit the functionality of this website.

If personal data is processed when using "necessary" cookies, this is based on the legal basis of Art. 6 (1) (f) GDPR, based on legitimate interests in quality assurance and a technically flawless presentation of the website. The processing of personal data when using so-called "extended cookies" is based on your consent (legal basis: Art. 6 (1) (a) GDPR). Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

When you contact us (z.B. via contact form or email) personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. If the aim of your contact is to conclude a contract, an additional legal basis for processing is Art. 6 (1) (b) GDPR. Otherwise, Art. 6 (1) (a) GDPR serves as the legal basis. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected is shown in the respective input forms. Deletion of your customer account is possible at any time and can be requested by sending a message to o.g. Address of the responsible party. We store and use the data you provide to process the contract.After the contract has been fully processed or your customer account has been deleted, your data will be blocked in accordance with retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.

7) Use of your data for direct marketing

7.1 Subscribe to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we save the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range that are similar to those you have already purchased. According to Section 7 (3) of the Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7.3 Newsletter delivery via Klavio
Our e-mail newsletter is sent via the technical service provider Klavio, Inc., 125 Summer St, Floor 6 Boston, MA 02111 United States (https://www.klaviyo.com/), to whom we will pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) (f) GDPR.f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system.
Klavio uses this information to send and statistically evaluate the newsletter on our behalf. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Klavio uses web beacons to automatically create general, non-personal statistics on the response behavior to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of newsletter campaigns to optimize advertising communication and better target recipient interests, the web beacons also collect and use data from the respective newsletter recipient (email address, time of retrieval, IP address, browser type, and operating system) in accordance with Art. 6 (1) (f) GDPR. This data allows individual conclusions to be drawn about the newsletter recipient and is processed by Mailchimp to automatically create statistics that show whether a specific recipient has opened a newsletter message.
If you wish to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Klavio may also use this data itself, in accordance with Art. 6 (1) (f) GDPR, based on its own legitimate interest in tailoring and optimizing the service to meet customer needs, as well as for market research purposes, for example, to determine which countries the recipients come from. However, Klavio does not use the data of our newsletter recipients to contact them directly or to share it with third parties.
To protect your data in the USA, we have entered into a data processing agreement with Klavio based on the European Commission's standard contractual clauses to enable the transfer of your personal data to Klavio. This data processing agreement can be viewed at the following internet address: https://www.klaviyo.com/privacy/dpa/Please note that your data is generally transferred to a Klavio server in the USA and stored there. To ensure an appropriate level of data protection, the provider has implemented the European Union's standard contractual clauses. In addition, we conduct a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses. You can view Klavio's privacy policy here: https://www.klaviyo.com/privacy/policy

7.5 Advertising by mail

Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

7.6 Product availability notification by email

If we have in our onlineShop If we offer the option of informing you by email about the availability of selected, temporarily unavailable items, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time message by email about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification once you have expressly confirmed to us that you agree to receive such a message. We will then send you a confirmation email in which you will be asked to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for our email notification service regarding product availability, we save your IP address entered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used exclusively for the purpose of informing you about the availability of a specific item in our online shop.Shop You can unsubscribe from the email notification service regarding product availability at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

8) Data processing for order processing

8.1 To process your order, we work with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

8.2 Use of payment service providers (payment services)

- Amazon Pay
If you select the payment method "Amazon Pay", the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we will transfer the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (f) GDPR.b GDPR. Your data will be shared solely for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find further information about Amazon Payments' privacy policy at the following website address: https://pay.amazon.com/de/help/201751600

- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features built into the hardware and Softsoftware on your device to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying it using your device's "Face ID" or "Touch ID" feature.
For payment processing, the information you provided during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. This anonymization completely eliminates any personal identification. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet." && Apple Pay" and uncheck "Allow payments on Mac".
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

- Klarna
If you select a Klarna payment service, payment processing will be carried out via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to process the payment, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 (1) (a) GDPR as part of the ordering process.You can see here which credit agencies your data may be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained regarding the statistical probability of a payment default to make a considered decision regarding the establishment, implementation, or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual payment processing.
Your personal data will be processed in accordance with applicable data protection regulations and in accordance with the information in Klarna’s privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "payment by installments" via PayPal, we pass your payment data to PayPal (Europe) as part of the payment processing. S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Mollie Payments
We use the payment service provider "Mollie," Mollie HQ, Keizersgracht 126, 1015CW Amsterdam, Netherlands. If you select a payment method offered through the "Mollie Payments" payment service, payment processing will be carried out by the payment service provider Mollie. B.V, Keizersgracht 126, 1015 CW Amsterdam, the Netherlands (hereinafter: “Mollie”). The individual payment methods offered via Mollie are shown to the customer in the onlineShop The seller's terms and conditions will be communicated to the customer. These include iDEAL, Giropay, credit card, Apple Pay, and Klarna. Mollie may use other payment services to process payments, for which special payment terms may apply, which the customer may be informed of separately.Further information about "Mollie Payments" can be found on the Internet at https://www.mollie.com/de available.

- IMMEDIATELY
If you select the "SOFORT" payment method, payment processing will be handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will forward the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be transferred exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's privacy policy at the following website address: https://www.klarna.com/sofort/datenschutz.

9) Contacting us to remind you of your review

Own review reminder (not sent by a customer review system)
We will use your email address to send you a one-time reminder to submit a review of your order for the rating system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR.
You can revoke your consent at any time by sending a message to the data controller.

10) Online Marketing

10.1 Facebook Pixel for creating custom audiences with advanced data matching
Our online offering uses the so-called "Facebook Pixel" of the social network Facebook in enhanced data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, a suffix is added to the URL of our linked page using Facebook Pixel. This URL parameter is then written to the user's browser via a cookie, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchases, account registrations, or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook. The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve transmission to Facebook Inc. servers in the USA. To ensure an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union. In addition, we conduct a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.
With the help of the Facebook pixel with extended data matching, Facebook is able to precisely define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data matching to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (z.B. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).With the help of the Facebook Pixel with enhanced matching, we also want to ensure that our Facebook ads match the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to serve ads on and off Facebook.
These processing operations are carried out exclusively with the granting of express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Deactivate Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.

10.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers using advertising materials (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under the keyword "User Settings." You will then not be included in the conversion tracking statistics. We only use Google Ads with your consent in accordance with Art. 6 (1) GDPR.1 lit. a GDPR. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA. To ensure an appropriate level of data protection, the provider has implemented the European Union's standard contractual clauses. In addition, we conduct a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by selecting the appropriate settings in your browser.Software or download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

10.3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant ads for users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.

In addition, GMP can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will learn and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA. To guarantee an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to accept cookies from the domain www.googleadservices.com be blocked, (see https://www.google.de/settings/ads), although this setting will be deleted if you disable your cookies. Alternatively, you can register with the Digital Advertising Alliance at the following address: www.aboutads.info about the use of cookies and configure your preferred settings. Finally, you can configure your browser to inform you about the use of cookies and decide whether to accept them individually, or to exclude cookies in specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

You can find further information about GMP by Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

10.4 Google Maps

To visually display geographical information, Google Maps collects data about your use of the Maps features, in particular your IP address and location data, transmits it to Google, and then processes it. We have no influence on this subsequent data processing.

10.5. YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

11) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is typically transferred to a Google server and stored there. This may also include transmission to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. This extension will shorten your IP address beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server. LLC.in transferred to the USA and shortened there. To ensure an appropriate level of data protection, the provider has implemented the European Union's standard contractual clauses. In addition, we conduct a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent cookies from being saved by setting your browser accordingly.Software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Disable Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google Account settings and you have linked your internet-enabled devices to your Google Account, Google can analyze user behavior across devices and create database models based on this. This takes into account the logins and device types of all site visitors who were logged into a Google Account and performed a conversion. The data shows, among other things, the device on which you first clicked on an ad and the device on which the corresponding conversion took place. We do not receive any personal data from Google, only statistics created on the basis of Google Signals. The processing is carried out in accordance with Art. 6 (1) (a) GDPR on the basis of your consent.

12) Retargeting/ Remarketing/ Recommendation Advertising

Google Ads Remarketing
Our website uses Google Ads Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5.W5, Ireland ("Google"). For this purpose, Google places a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.
Further data processing will only occur if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC's servers in the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can register with the Digital Advertising Alliance at www.aboutads.info about the use of cookies and configure the settings accordingly. Finally, you can configure your browser to inform you about the use of cookies and decide whether to accept them individually, or to exclude cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC, based in the USA, the provider has implemented the European Union's standard contractual clauses to ensure an appropriate level of data protection. In addition, we conduct a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses. Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/.

14) Tools and Other

14.1 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry has been made by a natural person or has been misused through machine and automated processing. The service includes sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam. When using Google reCAPTCHA, personal data may also be transferred to the servers of Google LLC in the USA. To the extent that data is transferred to the USA, the provider has implemented the so-called standard contractual clauses of the European Union to guarantee an appropriate level of data protection. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

14.2 Google Customer Reviews (formerly Google Certified Retailer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google. If you have given your consent in accordance with Art. 6 (1) (f) GDPR, you can withdraw your consent.a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The rating you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may also result in personal data being transferred to Google LLC's servers in the USA. To the extent that data is transferred to the USA, the provider has implemented the European Union's standard contractual clauses to ensure an appropriate level of data protection. In addition, we carry out a case-by-case risk analysis to ensure data protection that goes beyond the standard contractual clauses.

For more information about Google’s privacy practices in connection with the Google Customer Reviews program, please click on the following link: https://support.google.com/merchants/answer/7188525?hl=de

For more information about Google Seller Ratings privacy, please follow this link: https://support.google.com/google-ads/answer/2375474

14.3 Growave

Our website uses Growave, a tool for managing customer reviews, wish lists and the smartsleep Club, through which we provide our customers with loyalty points and give them the opportunity to earn rewards. For more information about how Growave handles user data, please visit: https://www.growave.io/legal.

14.4. Hotjar

For the purpose of website analysis, data (IP address, time of visit, device and browser information, and information about your use of our website) is automatically collected and stored using technologies from Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar"). From this data, user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles will not be merged with personal data about the bearer of the pseudonym without separate, express consent. Hotjar acts on our behalf.

14.5. Integration of the Trusted Shops Trustbadge

To view our Trusted Shops seal of approval and any reviews collected as well as the offer of Trusted Shops products for buyers after an order is on this website the Trusted Shops Trustbadge integrated.

This serves to safeguard our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) (f) GDPR, which prevail within the framework of a balancing of interests. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of a contract processing agreement by a CDN (Content Delivery Network) provider. The Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When you access the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and documents the access. Individual access data is stored in a security database for the analysis of security irregularities.The log files are automatically deleted 90 days after creation at the latest.

Further personal data will be transferred to Trusted Shops GmbH if you register for the use of Trusted Shops products or have already registered for use. The agreement between you and Trusted Shops contractual agreement. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use is automatically checked using a neutral parameter, the email address hashed using a cryptological one-way function. The email address is stored in this Trusted Shops undecipherable hash value. After checking for a match, the parameter is automatically deleted.

14.6. Social Media

14.6.1 Social media plugins from Facebook, Instagram, LinkedIn, Pinterest

Our website uses social buttons from social networks. These are simply embedded as HTML links on the page, so that when you visit our website, no connection is established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser. There you can z.B. press the Like or Share button.

14.6.2 Our online presence on Facebook, Instagram, YouTube, Pinterest, Linkedin, Xing

If you have given your consent to the respective social media operator in accordance with Art. 6 (1) (a) GDPR, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles will be created using pseudonyms. These can be used to z.B. To display advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and settings options for protecting your privacy, can be found in the providers' privacy policies linked below. If you still need assistance in this regard, please contact us.

Facebook is a service of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when you visit a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Opt out: https://www.facebook.com/settings?tab=ads

Instagram is a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there.There is no adequacy decision from the European Commission for the USA. Our cooperation is based on the European Commission's standard data protection clauses. Data processing during a visit to an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Opt out: https://help.instagram.com/519522125107875

YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt out: https://adssettings.google.com/authenticated

Pinterest is an offering from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt out: https://about.pinterest.com/de/privacy-policy

LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is generally transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Xing is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.

Opt out: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

This is for the fulfillment of our and Trusted Shops' overriding legitimate interests in providing the buyer protection linked to the specific order and the transactional evaluation services pursuant to Art. 6 (1) (f) GDPR. Further details, including on the objection, can be found in the Trusted Shops privacy policy.

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

Right to information according to Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period orthe criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed of the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries;
Right to rectification according to Art. 16 GDPR: You have the right to have any inaccurate data concerning you rectified without delay and/or to have any incomplete data stored by us completed;
Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.
Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is being verified, if you refuse to delete your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
Right to information according to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obliged to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed of these recipients.
Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
Right to revoke consent granted in accordance with Art. 7 (3) GDPR:&You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
Right to complain according to Art.77 GDPR: If you consider that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

15.2 Right of objection

If we process your personal data based on our overriding legitimate interest within the framework of a balancing of interests, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.

If you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising purposes. You can exercise your objection as described above. If you exercise your right of objection, we will stop processing the data concerned for direct marketing purposes.

16) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – also by the respective statutory retention period (z.B. commercial and tax retention periods).

When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.