The sleep better trade fair in Hanover
More attention to sleep! We visited the first Better sleep trade fair in Hanover and tell you which trends we were able to discover in relation to sleep and the topics of sleep medicine, the sleep environment and learning to sleep.
Table of Contents
- The Better Sleep Fair in Hanover
- Why a mass for sleep?
- Our summary of the trade fair
1. Those who sleep better in Hanover
The Better Sleep Fair is the new trade fair for a healthier and better sleep and took place in Hanover for the first time this year. Sleep physicians, sleep coaches, specialists and well-known manufacturers of various sleep and medical products have come together to network and exchange ideas. What was special about it was the combination of specialist conference and exhibition, which represented an interesting supporting program for both trade visitors and end consumers.
Under the patronage of the German Society for Sleep Research and Sleep Medicine, the focus was not only on mutual networking, but also on information and education in the areas of sleep medicine, learning to sleep and the sleeping environment. With exciting lectures, seminars and workshops, health experts and specialists from medicine, trade and industry were able to acquire new knowledge and take the opportunity to test the exhibited products directly on site. Our CEO and sleep expert Dr. Markus Dworak was invited to share his sleep research experience with interested trade visitors.
2. Why a mass for sleep?
It has actually been known for a long time how important healthy sleep is for us. Nevertheless, many people are not yet very aware of this and there is also a lack of education and networking between different areas in the medical-therapeutic field, for example between pharmacies, doctors, physiotherapists or nutritionists. Our sleep has an impact on a wide variety of areas of life and in turn depends on numerous different influences. It is therefore fundamentally important to look at sleep holistically and to include the many different influences.
As part of the Better sleep trade fair, three areas were in the foreground: sleep medicine, learning to sleep and the sleep environment.
In the field of sleep medicine, a lot is currently revolving around new applications and devices that are used in the treatment of sleep disorders. There are new, modern breathing masks and measuring devices that are used, for example, in obstructive sleep apnea. The development of digital sleep advice is also interesting. Practical apps that help us improve and analyze sleep, analyze sleep behavior and then provide advice – or put us in touch with a professional coach, doctor or therapist, are becoming increasingly popular. These apps also work with the trending digital sleep trackers that we covered in this post. Digitization is also making itself felt in the medical field.
Learning to sleep
Our sleep depends heavily on how we organize our everyday lives. With small changes in our behavior, diet or bedtime, we can already have a big impact on our sleep. So, to a certain extent, it is already possible to “teach” yourself a good night’s sleep. It is therefore important to provide information about good sleep hygiene. In our sleep magazine and our podcast you will already find lots of tips and information on how you can become active yourself and support your sleep. We can also see that there will be a lot going on in the field of sleep coaching in the future and that there will be more and more opportunities to receive professional sleep advice via different networks.
In order to sleep well, you also need a suitable sleeping environment. In particular, the bed itself, the mattress, the pillow, the duvet, but also the sleeping atmosphere play an important role here. Many manufacturers rely on the high ergonomics of their products and the individual adjustment of pillows and mattresses is becoming increasingly important. Increasingly, bedding is specifically chosen according to body size or body shape. We also saw some exciting digital applications with which the body can be analyzed in a few seconds using a camera and, for example, a suitable pillow can be recommended.
3. Our conclusion on the better sleep trade fair
Our conclusion about the fair is: A nice meeting place for better and healthy sleep - with a bit of room for improvement. We are 100% behind the idea of raising awareness for a good night's sleep. That's why we think it's good that the trade fair gives trade visitors, doctors, researchers and end users the opportunity for mutual exchange, further education and networking. We are constantly working to improve our products and enable truly effective sleep support. Therefore, we keep an eye on the current trends in the field of sleep products and the latest knowledge from research and look forward to new concepts such as the Better Sleep Fair.
Greetings and see you soon!